DealForge vs HubSpot
HubSpot is a world-renowned CRM with a quotes module included in Sales Hub. DealForge is a CPQ designed specifically for small businesses that want speed and simplicity. If your team needs to quote fast without paying for features it won't use, this comparison will help you decide.
DealForge advantages
Up to 10x lower price
HubSpot's quotes module requires Sales Hub Professional, which starts at USD 450/month (5 users). DealForge offers complete CPQ features from a fraction of that price, ideal for small businesses on a tight budget.
Set up in minutes, not weeks
DealForge is ready to use in under 30 minutes. HubSpot Sales Hub Professional requires advanced setup, team training and, in many cases, external consulting to make the most of its features.
Native CPQ with AI
DealForge is a CPQ from its very architecture. The AI assistant suggests products, validates margins and speeds up quote creation. In HubSpot, quotes are an extension of the CRM, not the product's focus.
Designed for small businesses
Interface, support and documentation focused on the needs of small businesses, with currency, tax and billing formats that adapt to your market. HubSpot offers localisation, but its ecosystem is geared towards large organisations.
No unnecessary complexity
DealForge focuses on what a small-business sales team needs: quote, follow up and close. You don't have to navigate dozens of modules (marketing, service, operations) to reach what you actually use.
HubSpot limitations
High price for small businesses
HubSpot's free plan includes very basic quotes. To access CPQ features like approvals, automation and products with variants, you need Sales Hub Professional (from USD 450/month) or Enterprise (from USD 1,500/month).
Steep learning curve
HubSpot is a powerful but extensive platform. Configuring pipelines, approval workflows and quote customisation takes time and, in many cases, a dedicated administrator.
Quotes as a secondary function
In HubSpot, the quotes module is complementary to the CRM. The advanced CPQ features (pricing rules, configurator) aren't at the level of a specialised tool.
Hidden costs by contacts
HubSpot charges based on the number of marketing contacts. As your database grows, the price increases significantly — something small businesses often don't anticipate when signing up.
Comparison table
| Feature | DealForge | HubSpot |
|---|---|---|
| CPQ quotes | ||
| AI quoting assistant | Limited | |
| Product configurator | Higher plans only | |
| Approval flows | Professional+ only | |
| Built-in electronic signature | Professional+ only | |
| Price from (month) | From €29 | From USD 450 |
| Initial setup | 30 minutes | Weeks |
| Full CRM | Basic | |
| Marketing automation | ||
| Customisable professional PDFs | ||
| Quote open tracking |
Verdict
HubSpot is an excellent platform for companies that need an all-in-one CRM with marketing, sales and service in a single ecosystem. If your company already uses HubSpot and has the budget for Sales Hub Professional, its quotes module may be enough. However, if you're a small business looking for a powerful, easy-to-use CPQ at an accessible price, DealForge lets you quote professionally from day one without the complexity or cost of an enterprise platform.