80% of sales need 5+ follow-ups, but 44% of reps give up after the first. These 7 tested templates give you the complete script.
What's included:
A preview of the key points. Download to access the full content.
Subject: 'Did you get a chance to review the proposal?'. Short, direct, no pressure. Reply rate: 22%.
Share a similar success story or a useful resource. Show expertise without selling.
'Some clients ask us about X. Let me clear it up just in case...'. Break the silence elegantly.
Mention offer validity or upcoming price changes. Real, not manipulative.
A testimonial or data point: 'We just closed with [similar company]. Here's the result.'
'Shall we move ahead or should I close the file for now?'. 18% reply right here.
'I'll assume now isn't the time. If that changes, I'm here.'. Paradoxically, it works. Reply rate: 33%.
💡 Email #6 (direct close) generates 18% of all replies across the cadence.
Source: Yesware 2024
💡 Break-up emails have a 33% reply rate, the highest of any follow-up.
Source: HubSpot Sales
Alerts, reminders and a notification when the client opens your PDF. Never lose a deal to forgetfulness again.