How to Set the Right Price for Your Services
Pricing what you do is the most important business decision you make. Learn the 5 methods professionals use to avoid losing money or clients.
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A preview of the key points. Download to access the full content.
Calculate your real hourly cost
Annual fixed costs ÷ real billable hours (not the theoretical 1,920). The result usually surprises people.
Cost-plus method
Cost + desired margin. Simple, but ignores perceived value and leaves money on the table.
Value-based pricing
How much do you save/earn the client? Charge a % of that value. The most profitable method for B2B services.
Competitive benchmarking
Market prices as a reference, not a rule. Position yourself higher if you deliver more value.
Psychological pricing
€1,997 converts better than €2,000. Anchoring with 3 options (Basic/Pro/Premium) lifts average deal size by 30%.
Mandatory annual review
Raise rates at least every 12 months (inflation + improvement). 61% of freelancers don't, and pay for it.
💡 Freelancers who raise rates annually bill 2.3x more than those who keep prices flat.
Source: Freelancermap 2025
💡 Offering 3 packages (not 2, not 4) raises average deal size by 30%.
Source: Harvard Business Review
Set your prices in DealForge and close more deals
Build catalogs with discounts, variants and pricing rules. Your margin, protected.