📊 Guide + Calculator

Break-Even Point and Profit Margin

How many sales do you need to break even? What's your real margin per project? This guide gives you the essential formulas with applied examples.

What's included:

The break-even formula (with a worked example)
The difference between gross and net margin
How to calculate profitability per client
Strategies to raise margin without losing clients

What you'll find inside

A preview of the key points. Download to access the full content.

01

Fixed vs variable costs

Fixed: rent, salaries, software (don't change with sales). Variable: materials, commissions (scale).

02

Contribution margin

Sale price - unit variable cost. It's what each sale contributes toward fixed costs and profit.

03

Break-even point (units)

Fixed costs ÷ contribution margin. The minimum number of units/projects to not lose money.

04

Break-even point (€)

Fixed costs ÷ (contribution margin / price). The minimum monthly revenue to cover expenses.

05

Gross vs net margin

Gross: (Revenue - direct cost) / Revenue. Net: after ALL expenses. Don't confuse them.

06

Profitability per client

Some clients cost more than they bring in. Calculate CAC + service cost for each account.

💡 42% of SMBs don't know their exact break-even point.

Source: Industry survey 2024

💡 Raising prices 5% without losing clients equals a 25% increase in profit.

Source: McKinsey

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