Proposal Quality Scorecard
Score your proposals from 0 to 100. If you score under 80, you're losing deals you could win. Use this scorecard before every send.
What's included:
What you'll find inside
A preview of the key points. Download to access the full content.
Personalization (20 pts)
Correct client name, specific problem cited, sector data. Without this, -20 pts from the start.
Value-proposition clarity (15 pts)
Can someone understand in 30s what you do and why choose you? If not, you lose 15 pts.
Pricing structure (15 pts)
3 options, visible price, clear breakdown, validity. Each worth 3-4 pts.
Social proof (15 pts)
Testimonials, similar cases, logos. At least 2 cases from the client's sector.
Execution plan (10 pts)
Visible timeline, owners, milestones. Reduces the 'how is it done' anxiety.
T&C and conditions (10 pts)
Payment, cancellation, warranty. Avoids later legal friction.
Design and presentation (10 pts)
Legible typography, sharp images, consistent branding. It catches the eye.
Clear next step (5 pts)
'Sign before X' or 'Shall I call you Tuesday?'. Zero ambiguity.
💡 Proposals scoring 80+ on the scorecard close 3.2x more often.
Source: Proposify 2024
💡 65% of B2B buyers rate 'document professionalism' as a decision factor.
Source: Gartner
Scoreable templates by default
DealForge generates proposals that start at 90/100. Your only job: personalize.