Strategic Discounts Without Losing Margin
A well-given discount closes a deal. A badly given one destroys your margin and trains the client to ask for more. Learn to use them wisely.
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Volume discount
'Buy >50 units = -8%'. A clear tier. Incentivizes large orders.
Early-payment discount
'Pay within 7 days = -3%'. Improves cash flow, reduces non-payment.
Loyalty discount
'Client since 2024 = -5% on renewal'. Shields against the competition.
Referral discount
'Bring a client = 10% off your next purchase'. Turns clients into reps.
Trade-off discount
'Signed case study + testimonial = -10%'. A trade, not a gift.
💡 Companies with a formal discount policy keep 8% more net margin.
Source: McKinsey 2024
💡 A 10% discount requires selling 30% more to compensate (at typical SMB margin).
Source: Price Intelligently
Control discounts from DealForge
Automatic rules: maximum discounts per user, alerts when minimum margin is crossed. Effortless discipline.