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Quote Template for Online Stores & E-commerce

Quote online store projects: design, development, payment gateway integration, logistics and e-commerce maintenance.

Phases

with project milestones

Costs

initial vs. recurring

Platforms

compared in the proposal

Use this template free

Are you a founder or brand director?

Brand or business wanting to sell online for the first time

Doesn't know which platform to choose or how much a professional online store should really cost.

I want to understand exactly what I'm paying for and what costs I'll have after launch, not just the development.

From wasting time to closing more sales

Before

Requested quotes from several agencies and got wildly different figures without understanding what each included. Chose the cheapest, then came the extras.

After

Receives a proposal with clear phases, development vs. recurring costs, and a platform comparison to make an informed decision.

Result: The client chooses with full knowledge, there are no cost surprises, and the project is delivered on budget.

Example quote for e-commerce

Quote

QUO-2026-001

Total

£9,480.00

DescriptionQtyPriceTotal
Online store UX/UI design1£2,500.00£2,500.00
Shopify/WooCommerce development1£3,500.00£3,500.00
Payment gateway integration (Stripe/PayPal)1£500.00£500.00
Catalogue upload (up to 200 products)200£5.00£1,000.00
Shipping and logistics setup1£400.00£400.00
Subtotal£7,900.00
VAT (20%)£1,580.00
Total£9,480.00

Common problems in e-commerce

Clients who don't understand the difference between platforms (Shopify vs WooCommerce vs custom)

Quotes that don't include recurring costs (hosting, maintenance, fees)

Vague project scope that causes scope creep

No breakdown of integrations and their costs

How DealForge solves it

Platform comparison with pros/cons in the proposal

Initial vs. recurring costs separated clearly

Project phases with milestones and associated payments

Defined post-launch maintenance terms

Features for e-commerce

Product catalogue

Bulk product upload included

Payment gateways

Integration and fees detailed

Logistics included

Shipping setup and costs

Maintenance

Post-launch support quoted

Frequently asked questions about e-commerce quotes

Can I quote development and maintenance costs separately?

Yes, you can create distinct sections: one for the initial project development and another for monthly post-launch maintenance with hosting, updates and support.

How do I reflect payment gateway fees?

In the notes or terms you can state each gateway's fees (Stripe, PayPal) so the client takes them into account as an operating cost.

Can integrations with an ERP or marketplace be quoted?

Each integration is added as an independent line with its price. If there are optional integrations, you can mark them as such so the client decides which to include.

Guide to quoting in e-commerce

Quoting an e-commerce project means distinguishing between the set-up costs and the recurring costs of running the store. The client needs to understand how much it costs to build the online store — design, development, catalogue, payment gateway, logistics setup — and how much it will cost to run it monthly: hosting, maintenance, security updates, technical support and any per-transaction fees from the chosen platform.

The platform choice (Shopify, WooCommerce, PrestaShop, Magento) determines both the initial budget and the operating costs. A professional proposal should compare the viable options for the client's business, stating the advantages and limitations of each based on the number of products, target markets and the team's technical capacity. Detailing the necessary integrations — ERP, CRM, marketplaces, email marketing — avoids budget surprises during development.

DealForge lets e-commerce agencies and freelancers create proposals with project phases (design, development, catalogue upload, testing, launch), delivery milestones and a clear separation of initial vs. recurring costs. The client approves the proposal with electronic signature and both parties have a reference document with the exact project scope.

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